The service dominant logic of marketing literature review and similarities

the service dominant logic of marketing literature review and similarities Full-text (pdf) | according to vargo and lusch (journal of marketing, 68:1 - 17, 2004a, journal of service research, 6:324 - 335, b), service is the appropriate logic. the service dominant logic of marketing literature review and similarities Full-text (pdf) | according to vargo and lusch (journal of marketing, 68:1 - 17, 2004a, journal of service research, 6:324 - 335, b), service is the appropriate logic. the service dominant logic of marketing literature review and similarities Full-text (pdf) | according to vargo and lusch (journal of marketing, 68:1 - 17, 2004a, journal of service research, 6:324 - 335, b), service is the appropriate logic. the service dominant logic of marketing literature review and similarities Full-text (pdf) | according to vargo and lusch (journal of marketing, 68:1 - 17, 2004a, journal of service research, 6:324 - 335, b), service is the appropriate logic.

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